DOI: 10.5593/SGEM2016/B23/S11.076


A. Vondrakova, V. Vozenilek
Friday 9 September 2016 by Libadmin2016

References: 16th International Multidisciplinary Scientific GeoConference SGEM 2016, www.sgem.org, SGEM2016 Conference Proceedings, ISBN 978-619-7105-60-5 / ISSN 1314-2704, June 28 - July 6, 2016, Book2 Vol. 3, 599-606 pp

Maps as the most ubiquitous products of geovisualization are a natural part of the humankind. Professionals in business, civic engineering, transportation, agriculture and other fields as well as general public use them in everyday life for navigating in the territory, drawing various information, mining data for research studies, teaching kids to understand the world, arguing relevant interests, etc. However, only a few people realize how many different ways of influence maps can have to the user perception, understands and interprets. Each user perceives map differently, depending on various factors and there is also the influence of subjective opinion, but it is possible to study and evaluate user perception of cartographic works professionally. The paper focuses on user issues as one of the challenges of modern geovisualization. With growing demands on the efficiency of transfer of information from maps to users, gained knowledge has significant value.
The authors examine the needs of the target users of the form of geovisualisation product by various factors: from the viewpoint of the human intellect and regarding physical abilities and needs, etc. Customizing the user may not always be reflected only in the context of cartographic terms, but also in the form of processing works – e.g. “indestructible” tourist maps on a hard paper, format maps for biking, etc. The authors emphasize the user issues as an essential condition for a successful transfer of information from the map to the user. It is, therefore, necessary to examine aspects of the user, which recently made available and modern technology such as eye-tracking, EEG, etc. They point to the collaboration with physicians, psychologists and statisticians. However, the most important role remains the geovisualization process. All findings should lead to improving the creation of maps so that the resulting geovisualization product for the user as the most beneficial and also suit their needs and their preferences.

Keywords: Geovisualization, Cartography, Maps, User Issues, Methodology

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