DBPapers
DOI: 10.5593/SGEM2016/B21/S07.053

STIMULATING INNOVATION IN CONJUNCTION WITH CORPORATE SOCIAL RESPONSIBILITY

A. Nizov, T. Matveeva, N.Mashkova, Y.Matveeva
Friday 9 September 2016 by Libadmin2016

References: 16th International Multidisciplinary Scientific GeoConference SGEM 2016, www.sgem.org, SGEM2016 Conference Proceedings, ISBN 978-619-7105-58-2 / ISSN 1314-2704, June 28 - July 6, 2016, Book2 Vol. 1, 415-424 pp

ABSTRACT

Stimulating innovation presupposes giving an incentive to a company to create and implement new ideas. We believe that innovation is a system consisting of two subsystems: “material,” which is the technological process of implementing the innovation, and “non-material,” which is innovation in the socio-organizational-administrative aspect. Currently, there is a tendency to transpose innovative management from innovations in the material sphere to innovations in the non-material (analytical, conceptual) sphere: management and its structural, financial, commercial aspects; branding; ties with consumers; personnel training, etc.
The transition of the country’s economy to the innovative course of development is impossible without a competitive national system of innovation. To create it, it is necessary to put in place a comprehensive and effective system regulating innovation; to increase not only the demand for innovation in relation to the country’s economy, but also the effectiveness of theoretical and applied science; to overcome the fragmentation of the innovation infrastructure.
Our research shows that addressing the following would be most valuable at the moment:
* Giving the definition of the concept of ‘stimulating the acceleration of innovation at a manufacturing company’
* Formulating the principles of advancement of stimulating the acceleration of innovation based on the comprehensive approach
* Rationalizing the methods on whose basis the principles of advancement of stimulating the acceleration of innovation can be realized
* Designing an economic-mathematic model of managing and stimulating innovation and a set of recommendations how to use it in a manufacturing company in conjunction with corporate social responsibilityPutting forward the recommendations on developing the plan of mobilizing the resources to put the model into use
* Developing recommendations on calculating bonuses for participation in innovation, paid in different departments of a company, using the afore-mentioned model.
The practical significance of achieving these objectives is the possibility of implementing the results to address specific tasks of a company’s manufacturing and commercial activity. An incomplete or incorrect analysis of the market situation, subjective analysis of goods and services combined with the distorted evaluation of the degree of competitiveness can nullify the effectiveness of other administrative functions and lead to an inefficient distribution of financial, material and labor resources, and, as a result, to the loss of marketing advantage.

Keywords: innovation, stimulation, responsible, acceleration, matrix model, events

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