DBPapers

THE EFFECT OF DECEPTIVE ADVERTISING ON CONSUMER BEHAVIORS: A RESEARCH GSM SECTOR

AUTHOR/S: E. CELIK
Sunday 1 August 2010 by Libadmin2010

10th International Multidisciplinary Scientific GeoConference - SGEM2010, www.sgem.org, SGEM2010 Conference Proceedings/ ISBN 10: 954-91818-1-2, June 20-26, 2010, Vol. 2, 1121-1126 pp

ABSTRACT

As it is well-known, deceptive advertising has effects on consumer behaviors. This
deceptive advertising ads are misleading the consumer perceptions by using
demographic characteristics of consumers. They show behavioral differences that have
been revealed in various literature researches. The internet and other technological tools
can be used to convince the consumers. Young consumers compares competing
products or services, investigate them in detail, and then intend to buy them. This
research is based on the ways of misleading ads regarding products or services. In other
words, research is based on how consumers will create a reaction to the product-related
ads giving information. In our research we analyze the young and educated consumer
profile, technological monitoring and brand loyalty of people. As it can be noted that
products, services and brands ads convince people much easier to give up to texture.
Face to face in our work with pre- and post-tests will also support the forming the
survey.

Keywords: Ads, Consumer Behaviors, Deceptive Advertising, GSM Sector