DBPapers
DOI:10.5593/SGEM2013/BE5.V2/S21.010

ECO – MARKETING, ECONOMIC INSTRUMENT FOR SUSTAINABLE ECOLOGICAL POLICY

H. Mihaleva
Tuesday 6 August 2013 by Libadmin2013

References: 13th SGEM GeoConference on Ecology, Economics, Education And Legislation, www.sgem.org, SGEM2013 Conference Proceedings, ISBN 978-619-7105-05-6 / ISSN 1314-2704, June 16-22, 2013, Vol. 2, 73 - 80 pp

ABSTRACT

The principles of ecological policy are often in contradiction to those of the marketing. Satisfaction the of needs of the modern consumer is the number one task of a successful thriving business organization. The achievement of positive financial result is often at the expense of the constant cost cutting and the use of irreversible resources. Principles that are in conflict with ecological policy. Ecological marketing is a tool that is able to combine the promotion of ecological awareness in consumer’s behavior with the improvement of the environment that lies on the basic functions of the corporate management.

Keywords: ecological marketing, ecological policy, instruments, environment, corporative management