DBPapers
DOI: 10.5593/sgem2017/53/S21.053

FORMS OF MARKETING PROPAGATION ORIENTED AT SOCIAL MEDIA

B. Bencoova, M. Drevkova, M. Puzder, D. Tudos, M. Jeno
Wednesday 13 September 2017 by Libadmin2017

References: 17th International Multidisciplinary Scientific GeoConference SGEM 2017, www.sgem.org, SGEM2017 Conference Proceedings, ISBN 978-619-7408-10-2 / ISSN 1314-2704, 29 June - 5 July, 2017, Vol. 17, Issue 53, 423-430 pp, DOI: 10.5593/sgem2017/53/S21.053

ABSTRACT

The main goal was to define basic forms of propagation oriented at internet media and mainly for propagation oriented at social media for product entering at market. Nowadays, social media represent important marketing channel appropriate almost for every products at market. The advantage of propagation on social networks is low financing cost, what is good mainly for companies which are not so known at market. Because of that, we should consider social networks as information channel rather than means which will sell product. The contacting is required if we want to sell something, after that it will have desired effect. In this article, basic methods using for propagation are mentioned briefly, when it is important to define a right marketing strategy for realization of desired result. By the analysis of social media, we will find out, if the form of propagation will be or won´t be appropriate for propagation of entering product at market. It will lead to conclusions, if the usage of internet media is effective for propagation. The analysis of social networks´ usage in Slovakia has shown that social networks are using to make propagation of product effective. Here is very important right directing for a target group, for which a product is given. In the end of this article, the complete usage of social networks will be evaluated.

Keywords: socialnetworks, propagation, marketing, internet marketing, swot analysis