POSSIBILITY OF SOCIAL NETWORKS IN MARKETING DESTINATIONS

11th International Multidisciplinary Scientific GeoConference SGEM2011, www.sgem.org, SGEM2011 Conference Proceedings/ ISSN 1314-2704, June 20-25, 2011, Vol. 2, 569-574 pp

ABSTRACT

Tourism is the e-specific industry in view of how to use ICT. Tourism enterprises used
ICT to communicate buying and selling services and products in this sector.
Popularization of the social networks creates from them a modern tool for marketing
purposes. Contribution analyses and offers an overview of tools and platforms to
promote the appropriate destination. Describes the life cycle of the experimental site
intended to promote the destination Pieniny created within the social network facebook.

Keywords: marketing, social network, ICT