THE SUSTAINABLE TOURISM PROMOTED BY SMES –BASIS OF THE TOURISM DEVELOPMENT

9th International Multidisciplinary Scientific GeoConference - SGEM2009, www.sgem.org, SGEM2009 Conference Proceedings/ ISBN 10: 954-91818-1-2, June 14-19, 2009, Vol. 2, 769-776 pp

ABSTRACT

The sustainable tourism implies the development of all the forms of tourism, the
touristic management and marketing that should respect the natural, social and
economic integrity of the environment by ensuring the exploitation of the natural and
cultural resources for the future generations as well. The competitive development of
the touristic products lead to the creation of new jobs, in a direct manner – in the area of
the production and distribution of touristic services – as well as in an indirect manner,
through the multiplication effect upon the related industries. There is recognition that
small and medium-sized tourism enterprises can have an important impact on economic
development and poverty reduction in the region. However, before these enterprises can
be seen as effective, there is a need for ongoing development as well as financial and
technical support.

Keywords: tourism, sustainable tourism, sustainable development, development strategy, small and medium-sized enterprises