THE CONDITIONS OF THE TURKISH CIVIL AVIATION COMPANIES PERIOD OF 2004 -2011
11th International Multidisciplinary Scientific GeoConference SGEM2011, www.sgem.org, SGEM2011 Conference Proceedings/ ISSN 1314-2704, June 20-25, 2011, Vol. 3, 1159-1166 pp
A crisis is referred to an unplanned event emerging from the internal or external
environment of an organization, region, or country which can disrupt operations,
threaten people physically and mentally, Crises often have negative consequences
including a decrease in demand and revenues, rising costs, the deterioration of normal
Meanwhile, some of them may also offer some opportunities for companies. It had
both negative and positive impacts although its benefits were often overlooked. But it
becomes essential to react against them with appropriate solutions.
It is an empirical evidence of how Turkish Private Sector Airlines Companies in
particular coped with and was affected by the crises in 2004. It has been investigated
and displayed with this paper that the same situations have common points to deal
with in 2004 and 2011.
The aim of this study is to evaluate and compare between 2004 and 2011 conditions of
the Turkish Private Sector Airlines Companies, during the uproar of crises. In particular,
it focuses on determining Turkish Private Sector Airlines Companies were able to
predict the crisis and what measures were taken to deal with it before, during and after
Keywords: Tourism, Civil Airlines Companies, Crisis management, Marketing Communications.
PAPER 2011/s22.131: THE CONDITIONS OF THE TURKISH CIVIL AVIATION COMPANIES PERIOD OF 2004 -2011
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