BRANDING AND BRAND POSITIONING IN PHARMACEUTICAL SECTOR: A RESEARCH

11th International Multidisciplinary Scientific GeoConference SGEM2011, www.sgem.org, SGEM2011 Conference Proceedings/ ISSN 1314-2704, June 20-25, 2011, Vol. 3, 981-986 pp

ABSTRACT

This research indicates a methodology for branding and brand positioning in Pharmaceutical Sector. Branding and brand positioning have become an important topic or practitioners in recent years. Branding and brand positioning becomes an important key of how to manage markets effectively.

A key component of many initiatives is the implementation of branding and brand
positioning methods. As a result it is seen that branding and brand positioning
applications can be an effective and successful tool for pharmaceutical sector
professionals.

Keywords: Pharmaceutical Sector, Branding, Brand Positioning